Turn Thailand into a hub in Asia as a base for advancing manufacturing business and services [ENSHU / machine tools]

14/05/2020

Samurai Editorial Department

【Hiroyuki Harada, Senior Technical Manager】
From March 2015, he was assigned to Bangkok ENSHU Machinery in Thailand, the manufacturing company where he provided manufacturing guidance and quality control. Then from April 2019, he was assigned to ENSHU (Thailand) Limited.
Currently, he manages the service business at the sales company. He also has experience working in Vietnam and Indonesia and is familiar with the work in the ASEAN region.

"Enshu", a machine tool manufacturer that manufactures and sells machining centers and provides after-sales care for machines in Thailand in Southeast Asia, is focusing on "after-sales service for customers." To be prepared for a case of wear or accidental damage, the company has a large stock of replacement parts in stock and is ready to dispatch them whenever a customer places requests. The service department is overseen by Hiroyuki Harada, Senior Technical Manager of the Thai corporation.

Upon his arrival in April 2019, his enthusiasm of saying, "Don't allow the customer's machines to stop," is impressive. Looking at the footprints of his successful activities after that, we can see the company's new efforts in Thailand.

Dispatch engineers from Thailand to ASEAN/India. Sales strategy of ENSHU (Thailand)

On April 1, 2020, the Japanese parent company ENSHU announced regular personnel shifting and a new organization structure. One of the highlights of the organizational reform is the new establishment of the "ASEAN-India Managing Division". Norihisa Tabata, Managing Director of ENSHU (Thailand), is appointed also as the Division Manager. Mr. Harada reports direct to Mr. Tabata, since he is his immediate supervisor.

Mr. Harada looks back at this past year and says, “We are finally ready with a system to make Thailand a hub for Asia.” With Thailand as the main hub, ENSHU has bases in Indonesia, India, and neighboring countries such as Vietnam. The company has set up a system that concentrates the major inventory of parts in Thailand and dispatches full-time engineers from Thailand to neighboring countries.

Once there is a problem, immediate assistance can be given by our staff flying to those locations from Thailand. Compared to Japan, it has less of a time difference and is much more mobile. The Thai engineers who are dispatched always hold a visa to be prepared for unexpected situations. They are front-line engineers who have gained various experiences in the Thai market where many Japanese companies are expanding.

Careful human resource development as a team ENSHU

If it's a simple task such as replacing parts, a Thai engineer will instruct the local staff in each country by e-mail and handle it via remote control. They dedicate themselves to technical guidance and making communications for that purpose.

ENSHU INDIA Serviceman education

▲ ENSHU INDIA Serviceman education

Staff from neighboring countries are regularly gathered in Thailand to be provided with technical training. Only at the beginning are they awkward. Being young men, as soon as they get to know each other, the training will be very lively.

The service system cultivated in this way has created a sense of unity as a team ENSHU, while also improving the sense of competition across borders in a good sense. Engineers compete for technical skills and the value of services provided to customers also improves. This is the form of evolution that the company has been aiming for.

ENSHU VIETNAM Serviceman education

▲ ENSHU VIETNAM Serviceman education

Following India and Vietnam, it plans to build similar networks in other neighboring countries in the future. When that becomes possible, it is certain that the manufacturing market of “ASEAN + India” will enter a new era.

If you are interested in machine tools such as ENSHU's vertical machining center, please contact us using the form below or by phone or email.

Inquiry Form

Please feel free to contact us from the form as below.

We accept by phone and email.

Name Required

Company Name

Phone number

Email Required

Message Required

KOA-SHA (THAILAND) (hereinafter referred to as the "Company" or "We"), in the variety of services provided by the Company (hereinafter referred to as the "Services"), established the following privacy policy (hereinafter referred to as the "Policy").

Definition of Personal Information: The term "Personal Information" as used in this Policy, means information about a living individual which can identify the specific individual, including name, date of birth, and other descriptions (including other information that can be easily matched to identify a specific individual).

Acquisition of Personal Information: We acquire personal information by legally fair means.

Use of Personal Information

The Company shall use personal information for the purpose of business as necessary within the scope of the following.

To deliver optimized information to the individual user of the Service.
To help improve the quality of the Service by statistical analysis.
In response to inquiry in regard to the Service.
To conduct questionnaires regarding the Service.
To send information regarding campaigns and new products by the Company.
Other purposes associated with the abovementioned purposes of use.

About cookies: The Company makes use of cookies on the Service website. In addition, cookies may be used in a portion of the advertising system. A cookie is a small amount of data regarding usage history that is sent to your browser from a website’s server and is stored on the user’s hard drive. If the user prefers the Company not to make use of cookies, the user can set their browser to reject cookies. However, if the cookies are rejected, there is a possibility that the use of the Service on the website will be affected.

Provision of Information to Third Parties

The Company will not provide personal information to any third party without obtaining prior consent by the individual concerned, except as required by applicable laws and regulations.

In addition, the Company may access personal information and disclose it to third parties in the following cases.

Under Prior Consent of the Individual User Concerned
When the disclosure of personal information is required by law or judicial court, judicial orders, decisions and instructions based on laws and regulations of government agencies.
When reasonable measures are necessary to defend the rights or property of the Company.
When the disclosure of personal information is necessary to protect the lives, bodies or property of the Company, user(s), or public, and it is difficult to obtain the individual’s consent at the time.
When cooperation is necessary with a national or local government organization, or a business operator entrusted by such an organization in executing affairs under laws and regulations, and in which obtaining the consent of the user(s) is likely to impede the execution of the affairs.
In statistical data in which the disclosure or provision does not identify the user’s identity.

Management of Personal Information

The Company will maintain the accuracy of personal information and manage it safely.
The Company will take appropriate security measures to prevent the loss, destruction, tampering or leakage of personal information.
The Company will take precautionary measures against the loss, destruction, tampering, and leakage of personal information through appropriate system maintenance of the operating system and education of employees.

Request for Notification, Disclosure, Correction, Suspension of Use of Personal Information

In the case the Company receives request from the individual user regarding the disclosure, correction, addition, deletion, suspension of use, or erasure of personal information, stoppage of use by a third party or notification of use, after confirmation that the requester is the individual user, the Company will respond without delay in accordance with the Personal Data Protection Act.

Note that in the case that the request does not meet the requirements stipulated by the Personal Data Protection Act, or the reason to reject such request is permitted by the Personal Data Protection Act or other laws and regulations, the request may not be fulfilled.

In addition, there is no payment required or fees associated with the request for disclosure by the individual user. However, the cost of communication from the individual user to the Company, transportation expenses, and expenses associated with the preparation of materials for the purposes of individual identification will be the responsibility of the individual user.

Revision of Privacy Policy: The Company will review the operational status of the handling of personal information and make efforts for continuous improvement, and may change the Policy as necessary. After such changes to the Policy, the Policy will be published on the Company’s website.