Hoshizaki (Thailand) exhibited at THAIFEX-HOREC ASIA 2025, one of Southeast Asia’s largest international trade fairs for the food and beverage industry, held from March 5 to 7, 2025, at the IMPACT Muang Thong Thani exhibition center.

This year, new products in commercial kitchen equipment, including refrigerators and ice makers, were showcased, which attracted attention from visitors.

Expanded Exhibition Space with a Broader Product Lineup Than Ever Before

Hoshizaki is a well-recognized Japanese kitchen equipment manufacturer in the food service industry. However, the company continues to focus on expanding channels to connect with new customers. Since its products are not intended for household use, opportunities for users to experience them firsthand are relatively limited. To address this, Hoshizaki secured a larger exhibition space than last year and showcased a more diverse lineup of products.

Furthermore, this year marks the 10th anniversary of Hoshizaki Thailand. Exhibiting at this trade show provided an excellent opportunity not only to promote its products but also to strengthen and establish the Hoshizaki brand image in Thailand.

▲ Hoshizaki's booth at THAIFEX-HOREC ASIA 2025

【Featured Product Lineup】
・Vertical refrigerators

・Ultra-Low Temperature Freezer "Deep freezer"

・Ice-maker

・Dishwasher

・Refrigerated display case (Sushi show case)

Multi-channel Approach to Customers Through Online Platforms.
Expanding Customer Base in Thailand

When selecting commercial kitchen equipment, quality and durability are key factors. Hoshizaki products are highly valued for both aspects and have earned the trust of users. To meet diverse customer needs, Hoshizaki offers a broad range of products, continuously expanding its lineup through product development and improvements based on user feedback. Currently, Hoshizaki provides a diverse selection of products, including refrigeration and freezing units, dishwashers, ice makers, sushi display cases, draft beer dispensers, and automatic miso soup servers.

Going forward, Hoshizaki Thailand aims to expand its customer base in Thailand. However, this will not be an easy task due to the presence of many low-cost competitors in the market. Hoshizaki differentiates itself by offering products that uphold Japanese quality while remaining competitively priced. Additionally, the company is strengthening its online presence through social media and actively engaging with customers at exhibitions—all with the goal of expanding its customer base in Thailand.

・Instagram
・TikTok
・Line OA

Popular Product: Hoshizaki's Ice Makers with Exceptional Quality and Durability

Hoshizaki's kitchen equipment is renowned for its high quality and durability, designed to deliver reliable performance for many years. The company also focuses on providing consistent and dependable after-sales service in Thailand.

▲ The Hoshizaki Thailand team members who participated in the exhibition

If you are looking for commercial refrigerators, ice makers, dishwashers, and other kitchen equipment in Thailand, please feel free to contact us using the form below.