It’s been five years since Industrial filter “FILSTAR”, which removes impurities without an element and with unique flow control, has penetrated into the Thai market. In the beginning, we continued to visit our potential customers one by one or selling via a trading company, but recently we have received inquiries from our existing customer’s Thai affiliate that their mother company already introduced FILSTAR in Japan, which is a new sales expansion for us.
One of them is TAKAMATSU MACHINERY (Thailand) Co., Ltd., a leading machine tool manufacturer. Managing director, Mr. Eiji Yamashita was also one of the existing customers in Japan. That's why we invited Mr. Yamashita and the industria (Thailand) local corporation president, Mr. Kensuke Goto, to our office for an interview.
Editor team: Please tell us how you stared trading with Takamatsu Machinery in Thailand.
Mr.Goto: Right after moving into Thailand, we tried to increase our recognition in the Thai market by promoting at METALEX and other international trade fairs. After joining several exhibitions, I reunited with Takamatsu Machinery at one of the exhibitions. Then I got a chance to offer FILSTAR to them again.Mr.Yamamoto: As I didn’t know that Industria had opened in Thailand, I was surprised when I met them again at the exhibition. After that, we considered selling the same set as in Japan in Thailand. I have used FILSTAR many times in Japan, so I know the effects well. However, it is necessary to have Thai staff fully consider it. Therefore, I asked Industria to provide a trial for effect confirmation. Mr. Goto happily accepted my request.
Mr.Goto: What I felt when exhibiting at the trade fair was that many Thai customers are also interested in elementless filters. Although the selling price of FILSTAR is more expensive than other filtration devices, its cost performance is better considering the running cost and the time and effort after installation. I felt grateful that the Thai staff at Takamatsu Machinery immediately realized the effectiveness of FILSTAR. From now on, we would like to dig up customers who have a track record in Japan like this and machine tool manufacturers that are producing locally and introduce our products to them.
For more information on the high performance filtration system FILSTAR, please contact us using the contact form below.
Office
Tel: +66(0)2-171-7680
Goto
Mobile: +66(0)98-847-3256
Email: goto@industria.co.th
Chompoo
Mobile: +66(0)98-252-3582
Emai: sales@industria.co.th