“Because we are family”

03/07/2018

Samurai Asia Editorial Department

industria Thailand which is manufacturer and distributor of high performance industrial filter equipment called FILSTAR in Thailand

Today, Samurai Factory has the opportunity to talk with Thai members of industria (Thailand) Co., Ltd. which is manufacturer and distributor of high performance industrial filter equipment called FILSTAR in Thailand. The more we get to know them, the more we believe in Thai saying “Good college, already half achieving” hold truth!

industria Thailand which is manufacturer and distributor of high performance industrial filter equipment called FILSTAR in Thailand

Samurai：Hello, everyone.

Everyone：Hello!

Samurai：Thank you for giving us the opportunity to interview, please. Let's start with the first question. Can you explain us your roles at industria?

Chompoo：My role is an Administration. My responsibility is to handle various company documents related to sales and procurement such as quotation, purchasing order. I also correspondence with customer and support sales team with product presentation arrangement.

industria Thailand which is manufacturer and distributor of high performance industrial filter equipment called FILSTAR in Thailand

PIMPAT SATTAYAMONGKONPONG (Chompoo)

Samurai：What about you, Khun Pice?

Pice：Yes, I’m a salesperson (laughs). With FILSTAR, it is hard to sell it, we need to do product demonstration for the customer to see how it works. Personally, I find it challenging because FILSTAR is imported from Japan and most of customer never heard of it. I need to demonstrate how it works and show the customer its benefits. Apart from that, I also support Khun Yo with delivery as well.

Yo：I have similar responsibility with Khun Pice but I involve with both sales and engineering departments. I have been in the sales team for over 3 years and I am proud to had the opportunity providing high quality and innovative products to our customers. I was happy every time I delivered FILSTAR products and I am always excited every time to introduce and demonstrate FILSTAR products to new customers.

industria Thailand which is manufacturer and distributor of high performance industrial filter equipment called FILSTAR in Thailand

PINYO KHAMHORM (Yo)

Samurai：So, you manage the company overall, don’t you?

Yo：Yes, I also have to visit new potential customers as well.

Everyone：Laughs

Samurai：Nick, I heard that you’re been with the industria since the beginning.

Nick：Yes, I am responsible for the company accounting. I oversee the company revenue and expenses including issuing invoice and receipt/ tax invoice for customer payment. In addition, I also organize tax and other matters such as work permit and visa extension.

industria Thailand which is manufacturer and distributor of high performance industrial filter equipment called FILSTAR in Thailand

JUTAMAS NILKHO (Nick)

Samurai：As an accountant, you take care of all the paperwork, right?

Nick：(laughs) Yes, indeed. it is my job to look after the office.

Tag：My responsibility is test related report. FILSTAR products are the filter for industrial plants. The water from the factory need to be tested to find supporting information for the benefits of FILSTAR purchase. Our sales team demonstrates the products and show the customer the differences. I support the team with data and test results.

industria Thailand which is manufacturer and distributor of high performance industrial filter equipment called FILSTAR in Thailand

NATTIKRAN YUANGPHO (Tag)

Samurai：Do you have any problems at work?

Yo：For sales team ... (Thinking) The demo machine is quite heavy. (laughs)

Everyone：(Laughs)

Samurai：Because you have to bring the machine to test at the customer site, isn’t it?

Yo：ใช่ครับ (หัวเราะ) เพราะ FILSTAR ไม่ได้เป็นผลิตภัณฑ์ที่เพียงแค่เปิดแคตตาล็อกแล้วสามารถสั่งซื้อได้ ต้องมีการอธิบายก่อนที่จะมีการซื้อ บางทีเพียงแค่อธิบายอย่างเดียวก็ไม่เพียงพอ ต้องมีการสาธิตสินค้าให้ลูกค้าดู จัดทำการทดสอบที่โรงงาน จึงมองว่าปัญหา คือ ความลำบากในการขายมากกว่า อีกทั้ง มูลค่าของผลิตภัณฑ์ที่สูงด้วย เพียงแค่ชมแคตตาล็อก อาจจะไม่สามารถสั่งซื้อได้เลยในทันที

Samurai：This means that finding new customers is a difficult task as well.

Yo：Hmm ... (thinking) Finding new customers is hard. Actually, FILSTAR products have a long life span of 10 years. Therefore, it is necessary to keep looking for new customers all the time. In case repeat customers, only when they install new machine and need a filter. Other than that, they increase their operation, so, they purchase more filters to support the expansion.

Nick：The main problem that I found for my job mostly at the beginning of our company especially the first and second year of our operation. Because our products are new and are not well known in Thai industrial market. So, our business was low and figures in the income statement shown. Then, we were quite worried but now it is gradually improving.

Pice：I think finding new customers is quite hard. Because, until we can reach real user and do presentation of our products, we have to deal with a process of customer company which spend so much time.

industria Thailand which is manufacturer and distributor of high performance industrial filter equipment called FILSTAR in Thailand

AUNGSUTORN BOONNGAM (Pice)

Samurai：So, it's quite a challenge to face with unprepared problem and have to deal with it spontaneously.

Pice：Yes, absolutely. We have to handle with both machine and human issues.

industria Thailand which is manufacturer and distributor of high performance industrial filter equipment called FILSTAR in Thailand

Samurai：Facing with a lot of different circumstances is a great learning opportunity. It is also make everyone is close to each other. What is the atmosphere in the work like?

Nick：We love each other

Everyone：（Laughs）

Nick：We love each other like a family, as a brother-sister. The boss is our big brother. Khun Pinyo is the second brother. Everyone is part of a big family. We take care of each other because this is all we got and luckily, we have a kind boss.

Samurai：Look like a great team, everyone enjoy working. Finally, what would you like say before we go?

Nick：If you are looking to find a way to reduce factory maintaining cost? I would recommend FILSTAR products because it is a filter for industrial plants without filters. Therefore, no need to change the filter and replacing filter cost will be safe. Bottom line is FILSTAR is a good choice to reduce expenses for the factory.

Yo：FILSTAR is environmental friendly according to ISO 14001. If you replace your filter system with FILSTAR, it will help to reduce maintenance costs as well as reducing the industrial waste in the same time. If you are interested in the FILSTAR products and you want to see our product demonstration, please do not hesitate to contact me. I am ready to serve (Laughs).

Nick：I would like to introduce our elder sister, Nid. She looks after the office hygiene and she has been with industria since the beginning (Laughs).

Inquiry Form

Please feel free to contact us from the form as below.

We accept by phone and email.

Name Required

Company Name

Phone number

Email Required

Message Required

KOA-SHA (THAILAND) (hereinafter referred to as the "Company" or "We"), in the variety of services provided by the Company (hereinafter referred to as the "Services"), established the following privacy policy (hereinafter referred to as the "Policy").

Definition of Personal Information: The term "Personal Information" as used in this Policy, means information about a living individual which can identify the specific individual, including name, date of birth, and other descriptions (including other information that can be easily matched to identify a specific individual).

Acquisition of Personal Information: We acquire personal information by legally fair means.

Use of Personal Information

The Company shall use personal information for the purpose of business as necessary within the scope of the following.

To deliver optimized information to the individual user of the Service.
To help improve the quality of the Service by statistical analysis.
In response to inquiry in regard to the Service.
To conduct questionnaires regarding the Service.
To send information regarding campaigns and new products by the Company.
Other purposes associated with the abovementioned purposes of use.

About cookies: The Company makes use of cookies on the Service website. In addition, cookies may be used in a portion of the advertising system. A cookie is a small amount of data regarding usage history that is sent to your browser from a website’s server and is stored on the user’s hard drive. If the user prefers the Company not to make use of cookies, the user can set their browser to reject cookies. However, if the cookies are rejected, there is a possibility that the use of the Service on the website will be affected.

Provision of Information to Third Parties

The Company will not provide personal information to any third party without obtaining prior consent by the individual concerned, except as required by applicable laws and regulations.

In addition, the Company may access personal information and disclose it to third parties in the following cases.

Under Prior Consent of the Individual User Concerned
When the disclosure of personal information is required by law or judicial court, judicial orders, decisions and instructions based on laws and regulations of government agencies.
When reasonable measures are necessary to defend the rights or property of the Company.
When the disclosure of personal information is necessary to protect the lives, bodies or property of the Company, user(s), or public, and it is difficult to obtain the individual’s consent at the time.
When cooperation is necessary with a national or local government organization, or a business operator entrusted by such an organization in executing affairs under laws and regulations, and in which obtaining the consent of the user(s) is likely to impede the execution of the affairs.
In statistical data in which the disclosure or provision does not identify the user’s identity.

Management of Personal Information

The Company will maintain the accuracy of personal information and manage it safely.
The Company will take appropriate security measures to prevent the loss, destruction, tampering or leakage of personal information.
The Company will take precautionary measures against the loss, destruction, tampering, and leakage of personal information through appropriate system maintenance of the operating system and education of employees.

Request for Notification, Disclosure, Correction, Suspension of Use of Personal Information

In the case the Company receives request from the individual user regarding the disclosure, correction, addition, deletion, suspension of use, or erasure of personal information, stoppage of use by a third party or notification of use, after confirmation that the requester is the individual user, the Company will respond without delay in accordance with the Personal Data Protection Act.

Note that in the case that the request does not meet the requirements stipulated by the Personal Data Protection Act, or the reason to reject such request is permitted by the Personal Data Protection Act or other laws and regulations, the request may not be fulfilled.

In addition, there is no payment required or fees associated with the request for disclosure by the individual user. However, the cost of communication from the individual user to the Company, transportation expenses, and expenses associated with the preparation of materials for the purposes of individual identification will be the responsibility of the individual user.

Revision of Privacy Policy: The Company will review the operational status of the handling of personal information and make efforts for continuous improvement, and may change the Policy as necessary. After such changes to the Policy, the Policy will be published on the Company’s website.