High-performance filtration device FILSTAR interview ! - Industria Thailand Confidential Story - Part 1

17/08/2018

Samurai Asia Editorial Department

Ms. Yoshiko Tsuji, who is a President and Representative Director of Crossroad Capital Co., Ltd., and thus familiar with the high performance filtration device "FILSTAR" from Industria Thailand, has been supporting the company as an advisor for the Thai market.

This time at Samurai Factory, we have a chance to interview Mr. Iwasaki Goto and Ms. Yoshiko Tsuji. I will deliver the dialogue of Mr. Iwasaki who has been involved in the FILSTAR project and has faced and overcome many obstacles since the establishment of Industria Thailand.

FILSTAR from Industria Thailand

Crossroads Capital Co., Ltd. President and CEO, Ms. Yoshiko Tsuji

Since working with Accenture Co., Ltd., and Deloitte Tohmatsu Consulting Co., Ltd., Ms. Tsuji had been engaged in consulting businesses related to the advancement of Japanese companies in Asia. In addition to being the Asian strategic advisor of a major company, she was a senior advisor for the overseas sales channel of infrastructure development organization for SME mainly in Hiroshima province. She has been involved in supporting small and medium enterprises in Asia. In September 2013, Ms. Tsuji became President and Representative Director of Crossroads Capital Co., Ltd.
In addition, She has been working extensively in Japan, Thailand and Asia, including serving as an advisor to General Motors corporation JEBDA, Airport Ground Power (Thailand) MD and Managing Director, Yokohama Corporate Management Support Foundation Yokohama Business Expert, Inc.

◆Samurai Factory: Nice to meet you. Thank you for your time today.
First of all, we are going to talk to Mrs. Tsuji about Industria. Please tell us how did you come to know about FILSTAR?

Ms. Tsuji: Hello and thank you.
I had a chance to meet Mr. Goto at the TPA * ¹ Economic and Technological Exchange event. Industria is a member of the TAMA Association * ² which is for excellent technology companies in the industrial area. Mr. Goto participated in the event and explained FILSTAR to me.
I extremely admired FILSTAR and though "I would like to introduce it into Thailand". At TPA, I remembered discussing with Mr. Goto about inviting Industria to Thailand.

FILSTAR from Industria Thailand

Mr. Goto: After that, I came to Thailand at the same time as the establishment of Industria Thailand and was working closely with Ms. Tsuji. Then, she became our advisor.

◆Samurai Factory: What kind of impression did you have with FILSTAR that made you think it would be a success?

Ms. Tsuji: There were two things I felt it would make FILSTAR a possible success.
Before we received recommendations from experts on FILSTAR, it was extensively praised by the customers. In my opinion, I was convinced that it was a “really good product”. Its benefit, was enjoyed by our customers, and it was cost effective. We defined FILSTAR as a "support product". As a support product, "what kind of contribution you can make to customers" was very important.
Also, another one, Mr. Goto was so enthusiastic about the president (laugh). The President of Industria head office, Mr. Hisashi Takahashi was so passionate about the products, and he wanted FILSTAR to be part of Thailand’s development. I thought that I had a good opportunity to be part of a great thing and chase my dream at the same time.

FILSTAR from Industria Thailand

Mr. Goto: Even if It is a lip service, I'm happy (laugh).

Ms. Tsuji: There were other episodes like this. When I did a FILSTAR demonstration for a client at their company, they were so surprised by the result. They kept asking me why.

Mr. Goto: At that time I told them that it was a “company secret”. However, I was pleased to hear everyone was wondering “Why?” They had experiences with products similar to FILSTAR, but their effectiveness was limited.
In the case of other companies’ filters, the impurities could not be effectively recovered. Other products were likely to fail even if their running cost was zero. By the way, FILSTAR could remove impurity greater than 10 microns with 98% effectiveness.

FILSTAR from Industria Thailand

Ms. Tsuji: Since there was a difference in effectiveness so far, FILSTAR could be recommended with confidence.

◆Samurai Factory: It was quite a story that demonstrated FILSTAR was obviously an excellent product.

What happened to Industria Thailand during their third year of operation in Thailand? We will talk about that next time.

*¹TPA（Taishi Economic and Technological Development Association）http://j.tpa.or.th/index.php
TPA, known as a non-profit organization established in 1973 with the aim of transferring and disseminating the latest technology and knowledge, and human resource development from Japan to Thailand, mainly from former Japanese international students and trainees, for the purpose of economic development in Thailand.

*²TAMA Association（Tokyo Metropolitan Industry Revitalization Association）http://www.tamaweb.or.jp/
There are many major factories of major companies, research institutes, and outstanding science and engineering universities from southwest Saitama Prefecture, which is one of the nation's largest industrial accumulation areas. The Tama area in Tokyo and the Central area of Kanagawa prefecture were established with the aim of developing these areas as the foundation of a new industrial creation and contributing to the sound development of the Japanese economy.
TAMA＝Technology　Advanced　Metropolitan　Area：refers to a technologically advanced metropolitan area

Inquiry Form

Please feel free to contact us from the form as below.

We accept by phone and email.

Name Required

Company Name

Phone number

Email Required

Message Required

KOA-SHA (THAILAND) (hereinafter referred to as the "Company" or "We"), in the variety of services provided by the Company (hereinafter referred to as the "Services"), established the following privacy policy (hereinafter referred to as the "Policy").

Definition of Personal Information: The term "Personal Information" as used in this Policy, means information about a living individual which can identify the specific individual, including name, date of birth, and other descriptions (including other information that can be easily matched to identify a specific individual).

Acquisition of Personal Information: We acquire personal information by legally fair means.

Use of Personal Information

The Company shall use personal information for the purpose of business as necessary within the scope of the following.

To deliver optimized information to the individual user of the Service.
To help improve the quality of the Service by statistical analysis.
In response to inquiry in regard to the Service.
To conduct questionnaires regarding the Service.
To send information regarding campaigns and new products by the Company.
Other purposes associated with the abovementioned purposes of use.

About cookies: The Company makes use of cookies on the Service website. In addition, cookies may be used in a portion of the advertising system. A cookie is a small amount of data regarding usage history that is sent to your browser from a website’s server and is stored on the user’s hard drive. If the user prefers the Company not to make use of cookies, the user can set their browser to reject cookies. However, if the cookies are rejected, there is a possibility that the use of the Service on the website will be affected.

Provision of Information to Third Parties

The Company will not provide personal information to any third party without obtaining prior consent by the individual concerned, except as required by applicable laws and regulations.

In addition, the Company may access personal information and disclose it to third parties in the following cases.

Under Prior Consent of the Individual User Concerned
When the disclosure of personal information is required by law or judicial court, judicial orders, decisions and instructions based on laws and regulations of government agencies.
When reasonable measures are necessary to defend the rights or property of the Company.
When the disclosure of personal information is necessary to protect the lives, bodies or property of the Company, user(s), or public, and it is difficult to obtain the individual’s consent at the time.
When cooperation is necessary with a national or local government organization, or a business operator entrusted by such an organization in executing affairs under laws and regulations, and in which obtaining the consent of the user(s) is likely to impede the execution of the affairs.
In statistical data in which the disclosure or provision does not identify the user’s identity.

Management of Personal Information

The Company will maintain the accuracy of personal information and manage it safely.
The Company will take appropriate security measures to prevent the loss, destruction, tampering or leakage of personal information.
The Company will take precautionary measures against the loss, destruction, tampering, and leakage of personal information through appropriate system maintenance of the operating system and education of employees.

Request for Notification, Disclosure, Correction, Suspension of Use of Personal Information

In the case the Company receives request from the individual user regarding the disclosure, correction, addition, deletion, suspension of use, or erasure of personal information, stoppage of use by a third party or notification of use, after confirmation that the requester is the individual user, the Company will respond without delay in accordance with the Personal Data Protection Act.

Note that in the case that the request does not meet the requirements stipulated by the Personal Data Protection Act, or the reason to reject such request is permitted by the Personal Data Protection Act or other laws and regulations, the request may not be fulfilled.

In addition, there is no payment required or fees associated with the request for disclosure by the individual user. However, the cost of communication from the individual user to the Company, transportation expenses, and expenses associated with the preparation of materials for the purposes of individual identification will be the responsibility of the individual user.

Revision of Privacy Policy: The Company will review the operational status of the handling of personal information and make efforts for continuous improvement, and may change the Policy as necessary. After such changes to the Policy, the Policy will be published on the Company’s website.