Fight on face to face

Mr. Matsumoto: The second major wave that came after the Baht crisis, is the Thai entry rush by Japanese companies in the early 2000s. Around that time, the phenomenon that a group of companies that makes up the supply chain, mainly the automobile industry, landed in Thailand from Japan all occurred one after another. It is the beginning of the great competition era that competes for a limited slice of the market pie. Just eat or be eaten. It went into a fierce era.

Under such circumstances, a small business cannot be just average to compete with the supply chain of large companies equally. The conclusion that we got after thinking things through was "to go straight." "Let's do what you have been doing properly." It was only to comply with our business face-to-face frankly.

A pinch is a chance to get into the IT industry.

Mr. Matsumoto: Although we managed to overcome the rush of Japanese rival companies in some way, the severe trials were not finished yet. It was the Lehman shock in 2008 that we faced. The financial crisis that originated from the subprime loans in the US quickly attacked Japanese companies, causing a fund shortage due to foreign exchange losses, etc. It was a situation similar to the 1997 Baht crisis.