Yuasa Trading (Thailand) (hereinafter referred to as YTTH) will host the first overseas edition of the Yuasa Grand Fair, which has a 46-year history in Japan, from February 5 to February 7, 2025, at BITEC Bangna in Bangkok. Over 150 manufacturers will exhibit products, including machine tools, energy-saving and environmental equipment, construction machinery, and building materi-als. The event will showcase the latest solutions that contribute to Thailand's “Manufacturing”, “Home Building”, “Environmental Solutions”, and “Urban Development”.

This article introduces the highlights of the YUASA Grand Fair in Thailand, along with the features and strengths of YTTH.

"Tsunagu (Connecting) Thai and Japanese culture"

YTTH has been operating as a specialized trading company in Thailand for over 50 years, since 1974. Founded in 1666, Yuasa Trading boasts a rich history and is set to celebrate its 360th anniversary in 2026. With four core business fields— “Manufacturing,” “Home Building,” “Environmental Solutions,” and “Urban Development”—Yuasa sources products such as machine tools, energy-saving environmental equipment, construction machinery, and building materials from approximately 6,000 leading manufacturers. The company has achieved sales with around 20,000 companies, primarily in Japan.

In Thailand, while focusing primarily on the "Manufacturing" field—particularly machine tools and industrial machinery—we have also been steadily expanding our track record by offering energy-saving solutions and environmental equipment. In 2023, we established new divisions for construction equipment and building exterior materials, allowing the Yuasa Group to fully demonstrate its comprehensive strengths in Thailand, similar to our success in Japan.

In addition to our company, YTTH, in Thailand, we have a group company, Yuasa Engineering Solutions (Thailand), which specializes in construction and engineering services. By collaborating with this company, we have established ourselves as a trading company that not only sells machinery and equipment but also excels in engineering services such as installation work, energy-saving proposals, and operational improvements for facilities and equipment in Thailand.

"Tsunagu (Connecting)" Japanese-affiliated manufacturers with Thai customers

The Yuasa Grand Fair is a unique exhibition by Yuasa Trading, where numerous top Japanese manufacturers showcase new products, offer on-the-spot sales, and propose future business opportunities. Since its first event in 1978, held across five locations Kanto, Kansai, Chubu, Kyushu, and Tohoku, the fair has continued to grow in both history and achievements. The Kanto event will celebrate its 46th edition in 2024, and in 2023, the five venues together welcomed a total of 54,436 visitors.

▲ Scene from the Kanto Grand Fair 2024 held in Japan in July 2024"

One of the reasons why Thailand was chosen as the site for the first overseas exhibition is that "Demonstrating Comprehensive Strengths Overseas" is a key element of the Yuasa Group's international strategy. The Group is moving forward with a shift from its traditional focus on the manufacturing sector, and Thailand represents the first step in this broader overseas expansion. We aim to extend our successes here to other countries as well. The Yuasa Grand Fair serves as the ideal platform to showcase the comprehensive strengths of the Yuasa Group.

Additionally, this event is centered around the concept of "Tsunagu (Connecting)," with the goal of transforming business in Thailand and creating new value as a specialized trading company. By “Tsunagu (Connecting)” “sponsoring manufacturers and attendees,” “manufacturers with each other,” and “Japanese and Thai culture,” the fair aims to act as a mediator in generating solutions to various challenges.

Introducing Solutions for Solving Challenges in the Manufacturing Sites

At the YUASA Grand Fair in Thailand, the following categories of manufacturers will be showcasing their latest products:

■ Manufacturing (Machine Tools, Industrial Machinery, Tools)
Machine tools / Machine peripherals / Sheet metal processing machinery / Special-purpose machinery / Robot systems / IoT & DX systems / Cutting tools / Inspection & measurement equipment / Logistics & storage equipment, etc.

■Environment and Home Building (Energy-Efficient Environmental Equipment and Building Materials)
Chillers/Cooling towers/Boilers/Air conditioning units/Compressors/Blowers and fans/Pumps/Tanks/Valves/Water treatment equipment/Solar power generation/Inverters/Lighting/Evaporative cooling fans/Insulation materials and heat-resistant coatings/Air conditioning control systems/ Muscle suits/etc.

■ Urban Development (Construction Machinery and Building Exterior Materials)
Excavators/Carrier dumps trucks/Forklifts/Hydraulic breakers/Compressors/Container houses/Generators/Aerial work platforms/Road machinery/Submersible pumps/Chain blocks/Carports/Garages/Fences/Aluminum extrusions/Blinds/Partitions/Interior finishing/Heat-resistant paint work/Tent warehouses/Swing doors/Sheet shutters/Shutters/Flag poles/Lifters/Parking stops/Water damage prevention products, etc.

This exhibition is designed to offer a comprehensive experience, encouraging visitors to explore not only their areas of interest but also fields they may not have encountered before, potentially leading to new discoveries. Additionally, our special theme zones will feature products and solutions making their debut in Thailand, aimed at addressing challenges such as "solving labor shortages" and "achieving carbon neutrality." We are particularly focused on the carbon neutrality sector, highlighting through regular seminars held in Thailand.

▲Display solutions at the Kanto Grand Fair 2024 theme booth

At the venue, specialized seminars on carbon neutrality and other topics are planned. Additionally, there will be events only available to visitors, where you can win luxurious prizes.

Over 150 companies, including those making their debut in Thailand, will showcase their latest products and services. We invite you to explore unique and original offerings that you won't find anywhere else—come visit us at the venue!

▲ At the Kanto Grand Fair 2024. From left to right: YTTH’s Tsuru, Fujisaki, Yamaguchi, Suganuma, Sakurano, and Kim.

YUASA TRADING (THAILAND) CO., LTD.
Makoto Yamaguchi
Managing Director