[A case study of commercial ice machines’ installation] Supatra Specialty Coffee｜Crescent Ice Maker, Hoshizaki’s ice machines are ideal for liquid drinks that maintain their taste.

02/11/2023

Samurai Asia Editorial Department

Supatra Specialty Coffee

▲ Interior of Supatra Specialty Coffee

Hoshizaki (Thailand) (hereafter Hoshizaki Thailand) is a top Japanese-affiliated manufacturer of commercial refrigerators and ice makers, and has earned the trust of many restaurants and retailers in Thailand. In this article, we will introduce Hoshizaki's "Crescent Ice Maker" installation. We interviewed Mr. Mayoon Phumphai (Nick), General Manager of Supatra Specialty Coffee (SS Coffee), a popular cafe in Roi Et Province, about his impressions of using the ice machine.

ホシザキ　クレセントアイスメーカー　タイ

▲ Hoshizaki's Crescent Ice Maker

Hoshizaki ice machines trusted by the dedicated specialty coffee shop

SS Coffee imports and sells manual coffee makers, mainly the Brazilian ARAM brand. Equipped with ARAM brand’s espresso machines and drip coffee makers, it is the only cafe in the world that is officially certified by its brand.

The cafe's specialty coffee drinks are served using crescent ice that does not affect the flavor of the drinks. The concept is that “All drinks and food menus we provide to our customers are of the same quality as we make for our own families.'' and commit to providing unparalleled quality.

Supatra Specialty Coffee

▲ Mr. Nick, the owner of Supatra Specialty Coffee

His decision to install Hoshizaki's ice machine was motivated by the impressive taste of a cup of coffee he had at another cafe.

“Around 2018, I became interested in specialty coffees. I saw that crescent ice was used in a coffee I had at one of the cafes. I was curious about how delicious it was, so I talked to the barista and got to know a famous brand of ice machines named “Hoshizaki”. I tasted coffees with other brands to compare and found that there was a big difference in taste, so we decided to install the Hoshizaki’s ice machine in our cafe."

＜The factors that are relevant to Supatra Specialty Coffee＞
1. Ice quality: Clear, hard to melt, and does not affect the flavor of the drink.
2. Ice making rate: The speed of ice making should be fast and suitable for use in the cafe.
3. Power saving: Don't waste electricity or generate heat.

High-quality ice that is clear, beautiful to look at, and does not ruin beverage flavors.

SS Coffees are particular about the selection of beverage-related equipment. In order to research ice that does not ruin beverage flavors and examine the factors that affect changes in drink flavors, Hoshizaki's crescent ice was compared to various shapes of ice with other brands. The results showed that Hoshizaki's ice melting is slow and had the least impact on drink flavors. In addition, the ice is transparent and has a high density, making it not only delicious but also visually appealing to customers.

Supatra Specialty Coffee クレセントアイスメーカー　タイ　ホシザキ

▲ Examples of Supatra Specialty Coffee drinks using crescent ice

＜The advantages of Hoshizaki’s ice machine＞
■ Beautiful ice can be made in one hour, making it suitable for use in cafes.
■ In-store maintenance only involves cleaning the air filter.
■ The design of the electrical system is highly effective in saving electricity. No heat buildup and no surges even when placed near a wall in a store.
■ Easy to install without a specialized engineer.
■ Online support is available for quick response to instructions on use, troubleshooting, and urgent orders.

Satisfied with the functionalities and service of Hoshizaki products, he became a sales dealer in Roi Et province.

After using the ice machine and being impressed with the performance, ice quality, and service support, Mr. Nick hopes to share his impressions with other food and beverage business operators in Roi Et province as a sales dealer.

"I really like Hoshizaki's ice machines. Customers who visit our cafe give us good feedback on ice. Many customers say that they usually order drinks without ice at other places, but at our cafe, they feel at ease about ordering with ice. I also recommend Hoshizaki when we are consulted about opening a cafe or restaurant as I want to share my impression. Once they use it, they will realize that the ice is clear and of high quality, easy to install and maintain. I think Hoshizaki ice machines are the best choice in terms of quality and ease of use."

Interview cooperation: Supatra Specialty Coffee

The cafe located in Roi Et province that serves specialty coffee drinks made with a Brazilian Aram brand’s coffee makers. In addition to their signature iced Americano, other popular items include Orange Americano and Iced Latte. During dinner hours from 18:00 to 22:00, the shop offers a special hour, "Fine Wining 101," featuring wagyu beef and seafood paired with wine and coffee cocktails (reservation required).

Address：85 Suk Kasem, Nai Mueang, Mueang Roi Et District, Roi Et 45000
Phone：085-1953888
Open every day ：7:30-17:00

▲ Testimonials that Mr. Santi Sawetwimon, Mae Choi Nang Ram, wrote for Supatra Shop.

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